The new campaign video from the Conservatives depicts a baby that is being bottle fed... therefore advertising and promoting said method. Not wishing to see Ann Widdecombe get her jugs out just to pacify the breast feeding lobby... couldn't the chaps at Tory HQ have come up with something else to represent our plight?
In 1981 the WHO/UNICEF International Code of Marketing of Breastmilk Substitutes was adopted by the World Health Assembly. This Code bans all promotion of bottle feeding and sets out requirements for labelling and information on infant feeding.
The UK Government has voted every two years at an international level to support the Code, but has yet to fully implement it into UK law. Weak legislation adopted in 1995 left so many loopholes that the bottle feeding industry has found numerous ways to circumvent the law.
How the UK Law must change if it is to meet minimum UN requirements...
PROMOTION TO THE PUBLIC: The International Code bans the promotion of any breast milk substitute (see above) within the health care system or outside it. The UK Law only bans advertising of infant formulas (for babies in good health) outside the health care system. New Regulations for specialised formulas passed in April 2000 fail to include any of the International Code’s advertising or labelling provisions.
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